Nike Plc - 1183 Words

NIKE, INC COMPANY PROFILE Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. It is employing 34,400 workers and has been being competed strongly by Adidas and Puma (Nike company website, 2010). ok For the last five years, Nike’s revenue increased steadily except 2010 ($19,014m, ), a decrease of 0.8% as compared to 2009) (ibid). By region, North America accounted for 36% of sales, followed by Western Europe (19%), Greater China (9.4%), Central and Eastern Europe (4.85%) and Japan (3.54%)†¦show more content†¦The level of competition is higher and higher because of the development of many new companies as well as Adidas and Puma (Datamonitor, 2010). For instance, Adidas has been investing a lot of money into its campaigns on internet such as campaigns on Youtube, Facebook to reach the young customers (Sportskeeda website, 2010). Another threat is the cheap products imported from China and the development of fake goods market putting pressure on the company (Datamonitor, 2010). Most counterfeit products are produced from China. These goods have exactly the same types as the products of original brands. The counterfeit Nike is made of a lower quality material in co mparison to the original product (Bizaims website, 2008). EVALUATION Despite the current recession it seems that the future of Nike will continue to develop. According to Reuter (2010), there is an increasing (11%) in orders for Nike’s brand apparel and shoes totalling $7.7 billion from 2010 through April 2011. Moreover, Nike has replaced Adidas to be the sponsor of the French soccer federation which is a good chance to increase the revenue. Henri de La Grandville (2011) said that what Nike has now is a great challenge and selling a lot of shirts is the first thing the company must do. Also, Nike owns staff of specialists in the areas of biomechanics, chemistry, exercise physiology, engineering, industrial design, and related fields which help to evaluate products during the design and developmentShow MoreRelatedSocial Responsibility in Stakeholder Theory1509 Words   |  7 PagesTable of Contents 1. Introduction 2 2. Social responsibility in stakeholder theory 3 2.1 Why social responsibility? 3 3. Limitations 4 4. Case study examples: Starbucks amp; Nike 4 5. Conclusion 5 6. References 6 7. Appendixes 9 Appendix A 9 Appendix B 10 1. Introduction This report focuses on social responsibility issue focusing on stakeholder theory. Social responsibility will be introduced and defined based on stakeholder theory. Next, analysis on the importance and limitationsRead MoreA Report On The London Stock Exchange1308 Words   |  6 Pagesunderstanding of how the 12000 pounds invested to the chosen company will be stated and the reason for an increase or decrease in the money invested. The chosen companies are SPORTS DIRECT and JD SPORTS FASHION PLC. COMPARISM OF SPORTS DIRECT AND JD SPORTS REVENUE. â€Å"JD SPORTS fashion plc. Is an international retailer and distribution of sports, Athletes, fashion, footwear, apparel and accessories Company, established by David Makin and John Wardle at Bury, United Kingdom in 1981. The company operatesRead MoreMarketing Objectives for Nike Sports Drink1342 Words   |  6 PagesObjectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. 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However, the actual practice of Nike does not seem to be in line with what has been reported. Nike had been sued for exploiting workers in sweatshops, failed to provide a safe and healthy working environment. It misused the GRI guidelines in building trust and gaining more investors while do not comply with the guidelines. The Nike factories are strictlyRead MoreCase Study : Apple Inc.1694 Words   |  7 Pageshold name, the brand value of Apple, INC, improved to $ 13,724 million 2008 from $ 11,037 million in 2007 (Datamonitor PLC) . Apple is different from its competitors because its produce high quality products, its products are also unique and attractive and this had helped to increase its markets shares since Apple is no globally, 54% profits come from foreign markets (Datamonitor PLC). Apple products are easy to use and carry around majority of its products are light, small and very easy to carry aroundRead MoreSwot Analysis for Adidas970 Words   |  4 PagesY-3 label and Porsche Design Sport. That means that they selling not just clothing but lifestyle, unique trendy teenage lifestyle. 3. Competitors The main competitor for Adidas which should be mentioned is Nike Another competitor which is worth to mention is Puma Amer Group PLC and Finnish Markka. 4. Market segment: Young men ,women and children with passion towards fitness and sports Target group: Urban upper-middle and upper class SWOT Strength * Biggest sponsor of sport